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Simply Change The World


Who, me?! What?!! Me?!! Yes, you.

I have been helping entrepreneurial leadership teams implement EOS® since 2013, after running my last company on EOS® for five years. During those years I noticed that leadership teams often think about why their business exists in grandiose words.

We default to describing our organizations in terms such as “new” or “improved”, or espouse platitudes like “our business is different”. 

Today we have more of everything available to us. More services. More products. That leads us to look very similar to the organization down the street, across town, or three states away. We get stuck on a competitive treadmill, running a race to nowhere.

I don’t say this to criticize anyone. I say this to recognize that we are all human; hence, comparisons are natural and easy to make. That said, I ask you to consider if why you are in business is changing the world, regardless of where that change takes place. Please allow me to offer an example.

I spent a great deal of time planning PureDirection, and asking myself a myriad of questions. I “think on paper” and am constantly reflecting; consequently, I describe my answers to questions of purpose in great detail. Often, I found myself wondering when I would measure up to the accomplishments of EOS Implementers™ who had built large practices, who were publicly recognized for their skills, and who had published books.

One day I had an “aha” moment after questioning who and what my service is for. I realized my Core Focus™ is simply “to help entrepreneurial leadership teams create a bigger, better future than the one they have today.” That straightforward realization was incredibly liberating. I no longer compared myself to my colleagues. I recognized I didn’t need to impress anybody, and that I alone am in control of my why. Understanding my purpose and impact helped me to realize that I change the world every day in ways I never imagined possible.

I encourage you to get crystal clear about why your organization exists, and recognize how your business is changing the world. 

And then learn to say “no” to everything that does not represent your why. 

Your insight and manifestation of your organization’s why will inspire and attract people. It will help you define the right people for all the right seats in your organization. Your why will attract the right customers to your organization. It has nothing to do with the product or service you provide, it has to do with how you choose to transform. Simply stated, go change the world. 

Do you want to uncover the aim behind your organization’s work and create an intentional plan to produce a better future for you and your team? Interested in refining your purpose and understanding how you can change the world? Please use the consult form below to schedule a free, no-obligation consultation with me. Let’s start a conversation about what you want, and how to get there.





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