An entrepreneurial expert with visionary principles.
Founder of PureDirection
I have been fortunate to successfully pursue my mission in my business endeavors. Since 2013 I have worked with over 85 companies, helping them gain clarity and alignment on vision, developing a clear plan to achieve that vision, and building a cohesive and trusting team.
Today, rather than bring my clients a “one size fits all” system with no room for customization or innovation, I begin a conversation about their biggest aspiration for their company. And together we build a plan to achieve that vision utilizing the best tools from the best business platforms in the world.
I believe that each one of my clients is unique and I meet them where they are. I have more than 40 years of experience as a business owner and managed my previous company on EOS® for five years. I was a Certified EOS Implementer™ for seven years, and in 2020 became a Certified Founding Member of Pinnacle Business Guides.
Are you looking for a guide who won’t tell you what to do, but will help you discover the answers you already know so you build the right team, align to the right vision, create the right plan, and execute with consistency? I can do that.
These values shape how I approach my work and my life.
Continuously learn and level up.
No one has ever made a difference waiting for something to happen. No one has ever accomplished anything even remotely interesting watching from the sidelines.
Choose gratitude every day.
Always remember what’s important and what matters. The future is what you appreciate today.
Embrace humble confidence.
There is no place for arrogance. Be prepared, deliver value.
Fearlessly give for the betterment of others.
Build tribes because people matter. And help first without expecting anything in return. It is time for each of us to be the boldest person in the room.
Remain authentic, write new life chapters.
Live a uniquely crafted life, valuing experiences over things, and being fully accountable for that life.