"Prior to working with PureDirection, we had a loosely organized team of senior engineers, led by our founder. With our founder’s desire to leave a legacy for the minority ownership, PureDirection became a lifeboat in a storm. With its proven processes, procedures, and tools, PureDirection is an engineer’s dream!
From the onset, we knew if we didn’t hire a facilitator, we would be doomed to repeat every previous management concept we’ve tried. Spending the money ensured our team’s commitment to the process. Connie came from a business ownership situation and taught us how to identify the root cause of our issues. Two years after working with Connie, we had our best year in the history of the company in terms of sales and net profit.
The Strategic Vision & Execution Plan is the absolute best way to do a business plan. Short, sweet, and always in front of us. Another tool that changed the way we hire is the Talent Assessment. It takes the subjections out of the interview process and helps us test candidates against our Core Values.
We interviewed several firms that were using a different business operating system. We found that the firms that did a self-facilitation all made so many exceptions that diluted their effectiveness and caused them to abandon the effort. Connie held firm to her process and would test our resolve each time we claimed it was incompatible with our business. With a firm but kind approach, she brought us back into alignment with a better understanding of why it is like it is. I am sure we would have failed without our facilitator.
We build our Leadership Team with minority owners. Unfortunately, those individuals, while excellent at what they do, aren’t true leaders. Changing the team has become painful. Had we put faith in Connie’s analyses, we would be a full year ahead in our growth plan."