No matter what stage your business is in – whether you’re just getting started or you’re enjoying the fruits of your labor – it’s easy to lose focus.
Maybe you or a member of your Leadership Team has a new idea. Maybe there’s an opportunity you’ve been presented with. Or maybe it’s a client request that doesn’t really fit the product or service your company provides.
New ideas, opportunities, and requests are not necessarily negative things. They can help you grow and become more profitable, as long as they are in line with your company’s purpose. Let me repeat that – new ideas and opportunities must be in line with your company’s purpose.
Unfortunately, sometimes these opportunities can become distractions that sabotage your progress.
As a leader, you have the added responsibility of determining when a new idea or opportunity is a good match for your company’s purpose, rather than a distraction. If you turn your head away from your company’s purpose, your team turns its head, too. And your organization will lose its forward momentum.
In order to stay on track and continue your success, your Leadership Team needs to decide why your company exists – and stay there.
Start by clearly defining your company’s purpose. This is the reason your company exists. It doesn’t describe the industry you are in, the product you manufacture, or the service you provide. It is your cause or passion. It’s the reason you get up every morning.
Now that you know your purpose, do not allow anyone or anything to distract you from it. Make every business decision in line with your purpose. Steve Jobs said it best: “Focus is about saying ‘no.’”
Do you find yourself constantly battling distractions? I can help. Please fill out the consult form below to request a free 15-minute consultation with me. Together we will start identifying your company’s purpose, and steering clear of distractions that can sabotage your growth.
