Clear Vision. Unified Rhythm. PureDirection.

I am a leadership team guide and coach with the passion to help you get what you want from your business. 

I’ve worked with some brilliant people doing meaningful work:

Are you aligned?

In order to grow your business, you must first look inward and unify your practices. Through my 40+ years of experience, I have found that the biggest struggles growing teams face are:

Misaligned Team

Something feels “off” about your current team and the roles they play, but you can’t seem to put your finger on it. Continuing down this path will result in confusion, disorder, and poor communications.

Timid Leadership

Your leadership team makes the safe, easy decisions that never stretch the organization to reach its true potential. Continuing down this path will result in a lack of direction, sporadic growth.

Unfocused Path

You get pulled every-which-way trying to find your desired outcome, and can’t seem to make any progress. Continuing down this path will result in the absence of team unity, clarity and momentum.

Erratic Wins

When you do win, you can’t seem to figure out why and how to get it to happen again. Continuing down this path will result in accepting whatever results appear and being reactive versus responsive.

Here's the thing: It doesn't have to be this way.

Meet The PureDirection Framework

Get the right people on the team, build a compelling vision, bring that vision to the ground, and execute with consistency. 

Build the Right Team
Structure first and the power of 100% RPRS.
Align to the Right Vision
100% clarity and agreement on your values, purpose, and #1 Goal.
Create the Right Plan
A clear and accountable roadmap to get you there.
Execute with Consistency
Defined playbooks, meeting structures, scoreboards, and people practices to grow.

Hi, I’m Connie Chwan

My passion has always been to make a difference in peoples’ lives. 

I have been fortunate to successfully pursue my mission in my business endeavors. Since 2013 I have worked with over 85 companies, helping them gain clarity and alignment on vision, developing a clear plan to achieve that vision, and building a cohesive and trusting team.

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