There are times when we are fully immersed in an activity — in our business or personal lives — and have an energized feeling of focus, full involvement and enjoyment. My business coach describes those times as “making your brain dance”.
And making your brain dance is exactly what discovering your company’s Core Focus™ will do. I’ve written about this topic previously. But today I want you to think about the value of knowing your company’s Core Focus™. As you may recall, Core Focus™ is made up of two parts – your purpose/cause/passion and your niche.
Your Core Focus™ already exists — you just need to discover it. And when you do it will come from your heart, be big and bold so that it has an “aha” effect, and will involve everyone in your company. As Simon Sinek so eloquently stated, “People don’t buy what you do, they buy why you do it.”
So when you wake up in the morning and think about what you are going to fight like heck for, it’s probably not going to sound like a typical corporate mission statement. We are humans. We need to feel inspired and have the courage to change — every day. The companies who understand the humanity of business — those are the ones you’ll fight like heck for.
It’s pretty simple — if you want a team dedicated to making incredible things happen, give them a reason. Change happens when people fall in love with the future.
Are you interested in making your brain dance? Identifying your Core Focus™? Inspiring your team to fight for your cause? EOS® can help you with all of that. And the process begins with the book, “Traction,” written by EOS® founder Gino Wickman. The book describes the EOS® process, the Six Key Components™ and how to implement them in your company.
I invite you to download the first chapter of “Traction” for free. The first chapter includes the table of contents and introduction, so you can understand how it can impact the way you approach business.
EOS® is not something you want to jump right into, but that’s what I’m here for. As a Certified EOS® implementer, I support you and walk with you through each of the Six Key Components™, answer questions, and help your business succeed.
If you are interested in learning more about EOS® or just want to talk through it, I invite you to request a free 15-minute phone consultation with me. Simply fill out the form below, and I will contact you to set up a convenient time to talk. There is no pressure or obligation to move forward after our talk. Together we can determine if EOS® gives you the framework you need to make your brain dance.
